Design with a focus on details
Hey there, I’m Alex. I specialize in analyzing complex requirements, structuring information and designing digital solutions that help organizations make better decisions. I combine business analysis, product design and user-centered thinking to create products that deliver measurable value.
— About me
What I actually do
I currently work at DB Systel, where I bridge business needs, data, technology and user experience in complex enterprise environments.
My focus is on analyzing business requirements, structuring information and translating stakeholder needs into digital products, dashboards and services that support decision-making and create measurable value.
Working closely with business units, product owners and development teams, I help transform complexity into clear, user-centered solutions.
My expertise
Working in complex enterprise environments, I support the analysis, conception and implementation of digital services and business applications.
My work includes:
- Business Analysis & Requirements Engineering
- Data & Information Analysis
- Stakeholder Management
- Dashboard & Reporting Concepts
- Product Design
- Service Experience Design
- UX/UI Design
- Agile Product Development
- ServiceNow Platform Experience
- … and more
— About me
What I actually do
I currently work at DB Systel, where I bridge business needs, data, technology and user experience in complex enterprise environments.
My focus is on analyzing business requirements, structuring information and translating stakeholder needs into digital products, dashboards and services that support decision-making and create measurable value.
Working closely with business units, product owners and development teams, I help transform complexity into clear, user-centered solutions.
My expertise
Working in complex enterprise environments, I support the analysis, conception and implementation of digital services and business applications.
My work includes:
- Business Analysis & Requirements Engineering
- Data & Information Analysis
- Stakeholder Management
- Dashboard & Reporting Concepts
- Product Design
- Service Experience Design
- UX/UI Design
- Agile Product Development
- ServiceNow Platform Experience
- … and more
— About me
What I actually do
I currently work at DB Systel, where I bridge business needs, data, technology and user experience in complex enterprise environments.
My focus is on analyzing business requirements, structuring information and translating stakeholder needs into digital products, dashboards and services that support decision-making and create measurable value.
Working closely with business units, product owners and development teams, I help transform complexity into clear, user-centered solutions.
My expertise
Working in complex enterprise environments, I support the analysis, conception and implementation of digital services and business applications.
My work includes:
- Business Analysis & Requirements Engineering
- Data & Information Analysis
- Stakeholder Management
- Dashboard & Reporting Concepts
- Product Design
- Service Experience Design
- UX/UI Design
- Agile Product Development
- ServiceNow Platform Experience
- … and more
— Vitae
Things that have shaped me
Over the course of my career, I have worked across business, design and technology disciplines, helping organizations transform complex requirements into usable digital solutions
What started as a career in communication and brand design evolved into leading digital projects, designing enterprise platforms and analyzing complex business requirements.
Today, my strength lies in connecting people, processes and technology. I enjoy working where strategy, data and user needs come together to create tangible outcomes.
Since 2022
Product Designer & Business Analyst @ DB Systel GmbH
Supporting digital transformation initiatives within Deutsche Bahn by combining business analysis, service design, product design and stakeholder management.
Key focus areas include process optimization, digital employee services, data-driven decision support and enterprise platform solutions.
2016 – 2022
Art Director and Project Manager for UI/UX Design @ 3st kommunikation GmbH
I was responsible for the development, conception and implementation of innovative, responsive web magazines, corporate websites and branding as well as for the leadership and management of projects. Likewise, conceptual and technical consulting for clients as well as collaboration and coordination in an interdisciplinary team were part of my daily tasks.
2014 – 2016
2D Designer for Booth Design @ ET Global Exhibit Group
I worked in an interdisciplinary team of architects, product designers in the field of “communication in space” in exhibition design and was responsible for the development of creative, graphic ideas and concepts in sparring with the respective 3D design team.
2013 – 2014
Brand Designer @ schiebezimmer GmbH
I’ve created designs for a variety of formats, platforms and environments, including logos, visual identities and websites, out-of-home media, social media, magazines, physical environments and more.
— Background & Education
The disciplines that shaped my way of thinking
- My background combines design, business and technology. While my professional career started in communication and digital design, my academic journey also includes studies in economic and environmental law, which shaped my analytical and structured approach to complex systems and organizations.
2017 – 2020
Mentor for Digital Design & UX/UI Design @ 3st kommunikation GmbH
Coaching and mentoring designers in user experience, digital product design and creative problem-solving. Supporting professional growth, design quality and interdisciplinary collaboration. - 2013
Bachelor of Arts (B.A.) – Communication Design @ University of Applied Sciences Mainz
Focus on digital design, visual communication, interaction concepts and user-centered design. - 2011 – 2012
Art & Crossmedia Design @ ArtEZ hoogeschool voor de kunsten
International studies with a focus on interdisciplinary design, creative concepts and cross-media communication. - 2009 – 2013
Communication Design @ University of Applied Sciences Mainz
Studies in visual communication, branding, digital media and interaction design. - 2004 – 2009
Economic and Environmental Law @ University of Applied Sciences Trier, Environmental Campus Birkenfeld
Studies focused on business administration, legal frameworks and organizational processes.
my work
Some projects I’m proud of
Creating and designing user interfaces for professional services
Digital redesign for an electricity and gas network operator — Design, Art Direction, Graphic Design, Concept, Interaction Design, Client Consulting
Development and design of a modern app platform for language and reading promotion — Design, Art Direction, Graphic Design, Concept, Interaction Design, Client Consulting
Redevelopment for one of the leading law firm networks in Europe — Design, art direction, client consulting
Corporate redesign of the largest municipal energy and service company from Rhineland-Palatinate — Design, art direction, project management, client consulting, workshops
Digital product development for the leading specialist across molecular diagnostics and life sciences — Design, art direction, project management, client consulting, workshops
Redesign for one of the world leaders in formulation research and development of (bio)pharmaceutical drugs and vaccines — Design, art direction, project management, client consulting, workshops
Digital Annual Reports 2017 – 2020 — Design, art direction, project management, client consulting
Digital Annual Reports 2015/16 – 2019 — Design, art direction, project management, client consulting, workshops
Some other projects I’ve worked on in the past
Design for what’s next.
I can help you successfully develop and implement your digital strategy. My services range from strategic consulting and customer experience design to development of prototypes, corporate websites and web applications.