Design with a focus on details
Hey there, I’m Alex. I bridge business, technology and design to transform complex requirements into clear digital products and services. By combining business analysis, product design and user-centered thinking, I help organizations make better decisions and create solutions that deliver measurable value.
— About me
What I actually do
I work at the intersection of business, technology and design, helping organizations turn complex requirements into clear, effective digital solutions.
At DB Systel, I support digital transformation initiatives by analyzing business needs, structuring information and translating stakeholder requirements into products, dashboards and services that enable better decisions and create measurable value.
Working closely with business units, product owners and development teams, I connect strategic goals, user needs and technical possibilities to create solutions that are both practical and user-centered.
My expertise
My work combines business analysis, product design and service design to support the development of digital products and enterprise applications.
My expertise includes:
- Business Analysis & Requirements Engineering
- Product Discovery & Concept Development
- Stakeholder Management & Facilitation
- Dashboard & Decision Support Concepts
- Product Design & UX/UI Design
- Service Experience Design
- Agile Product Development
- ServiceNow Platform Experience
- … and more
— About me
What I actually do
I work at the intersection of business, technology and design, helping organizations turn complex requirements into clear, effective digital solutions.
At DB Systel, I support digital transformation initiatives by analyzing business needs, structuring information and translating stakeholder requirements into products, dashboards and services that enable better decisions and create measurable value.
Working closely with business units, product owners and development teams, I connect strategic goals, user needs and technical possibilities to create solutions that are both practical and user-centered.
My expertise
My work combines business analysis, product design and service design to support the development of digital products and enterprise applications.
My expertise includes:
- Business Analysis & Requirements Engineering
- Product Discovery & Concept Development
- Stakeholder Management & Facilitation
- Dashboard & Decision Support Concepts
- Product Design & UX/UI Design
- Service Experience Design
- Agile Product Development
- ServiceNow Platform Experience
- … and more
— About me
What I actually do
I work at the intersection of business, technology and design, helping organizations turn complex requirements into clear, effective digital solutions.
At DB Systel, I support digital transformation initiatives by analyzing business needs, structuring information and translating stakeholder requirements into products, dashboards and services that enable better decisions and create measurable value.
Working closely with business units, product owners and development teams, I connect strategic goals, user needs and technical possibilities to create solutions that are both practical and user-centered.
My expertise
My work combines business analysis, product design and service design to support the development of digital products and enterprise applications.
My expertise includes:
- Business Analysis & Requirements Engineering
- Product Discovery & Concept Development
- Stakeholder Management & Facilitation
- Dashboard & Decision Support Concepts
- Product Design & UX/UI Design
- Service Experience Design
- Agile Product Development
- ServiceNow Platform Experience
- … and more
— My journey
Things that have shaped me
Throughout my career, I have worked at the intersection of business, design and technology — helping organizations turn complex challenges into meaningful digital solutions.
My journey started in communication and brand design, where I learned how to create clear messages and experiences. Over time, my focus evolved towards digital products, enterprise platforms and the analysis of complex business processes.
Today, I combine analytical thinking, design expertise and a deep understanding of organizational needs to connect people, processes and technology. I enjoy working where strategy, data and user needs come together to create solutions with real impact.
Since 2022
Product Designer & Business Analyst @ DB Systel GmbH
Designing digital products and services for complex enterprise environments by connecting business requirements, user needs and technical possibilities.
My focus areas include process optimization, digital employee services, data-driven decision support and enterprise platform solutions. I collaborate with business units, product owners and development teams to shape solutions that improve efficiency and enable better decisions.
2016 – 2022
Art Director and Project Manager for UI/UX Design @ 3st kommunikation GmbH
Leading the conception and implementation of digital experiences, corporate websites and interactive publications for national and international clients.
My responsibilities included UX/UI design, art direction, project management, client consulting and interdisciplinary collaboration between design, strategy and technology teams.
2014 – 2016
2D Designer for Booth Design @ ET Global Exhibit Group
I worked in an interdisciplinary team of architects, product designers in the field of “communication in space” in exhibition design and was responsible for the development of creative, graphic ideas and concepts in sparring with the respective 3D design team.
2013 – 2014
Brand Designer @ schiebezimmer GmbH
I’ve created designs for a variety of formats, platforms and environments, including logos, visual identities and websites, out-of-home media, social media, magazines, physical environments and more.
— Background & Education
The disciplines that shaped my way of thinking
My background combines design, business and technology. While my professional journey began in communication and digital design, my studies in business administration, environmental law and organizational processes shaped my analytical mindset and my ability to understand complex systems.
This combination allows me to approach digital products from multiple perspectives — balancing user needs, business goals and technical possibilities.
- 2017 – 2020
Mentor for Digital Design & UX/UI Design @ 3st kommunikation GmbH
Supporting the growth of designers through coaching, mentoring and feedback on user experience, digital product design and creative problem-solving.
My role focused on improving design quality, encouraging structured design thinking and fostering collaboration within interdisciplinary teams. - 2013
Bachelor of Arts (B.A.) – Communication Design @ University of Applied Sciences Mainz
Focus on digital design, visual communication, interaction concepts and user-centered design. - 2011 – 2012
Art & Crossmedia Design @ ArtEZ hoogeschool voor de kunsten
International studies focused on interdisciplinary design approaches, creative concepts and cross-media communication. - 2009 – 2013
Communication Design @ University of Applied Sciences Mainz
Studies covering visual communication, branding, digital media and interaction design. - 2004 – 2009
Economic and Environmental Law @ University of Applied Sciences Trier, Environmental Campus Birkenfeld
Studies focused on business administration, legal frameworks and organizational structures, providing a foundation for understanding complex organizations and decision-making processes.
my work
Transforming complex requirements into digital solutions
A selection of projects where I combined business understanding, user-centered design and digital product thinking to create meaningful solutions for organizations and their users.
Digital redesign for an electricity and gas network operator — Design, Art Direction, Graphic Design, Concept, Interaction Design, Client Consulting
Development and design of a modern app platform for language and reading promotion — Design, Art Direction, Graphic Design, Concept, Interaction Design, Client Consulting
Redevelopment for one of the leading law firm networks in Europe — Design, art direction, client consulting
Corporate redesign of the largest municipal energy and service company from Rhineland-Palatinate — Design, art direction, project management, client consulting, workshops
Digital product development for the leading specialist across molecular diagnostics and life sciences — Design, art direction, project management, client consulting, workshops
Redesign for one of the world leaders in formulation research and development of (bio)pharmaceutical drugs and vaccines — Design, art direction, project management, client consulting, workshops
Digital Annual Reports 2017 – 2020 — Design, art direction, project management, client consulting
Digital Annual Reports 2015/16 – 2019 — Design, art direction, project management, client consulting, workshops
Some other projects I’ve worked on in the past
Turning complexity into clarity.
I help organizations turn complex challenges into clear, meaningful digital products and services.
By combining business analysis, product design and user-centered thinking, I support teams in shaping digital solutions — from strategy and concept development to prototypes and implementation.