De'Longhi Group – Trade fair concept at IFA

Graphic fair concept for a consumer brand for innovative household appliances

August 15, 2018   ·   Trade Show Graphic Concept


The De'Longhi Group, which leads the prestigious brands Braun, Kenwood and Ariete in its brand portfolio, is present in 33 countries with direct commercial subsidiaries and sells its product to countries all over the world, remaining committed to creating innovations that bring convenience and style into every customers' home.
De'Longhi aims to offer consumers innovative home appliances with a distinctive combination of style and performance, always turning "the everyday" into something special.


De'Longhi Group with Braun & Kenwood


ET Global Exhibit Group


ET Global Exhibit Group


Brand Communication
Graphic Concept


Two-storey stand design with three individual adventure worlds on 1,250 square meters

The concept for the italian electronic company De'Longhi provides a diagonal division of the area. So there is a trader range and on the public outer surface a brand range. Here are the three brands of the brand group – De'Longhi, Braun and Kenwood – presents its own, corresponding to the core brand experiences. A diagonal rear wall separates the two main areas.

The brand range itself is divided into clearly defined subjects areas. Each brand receives its identity corresponding adventure world. The core element of each adventure world is a highlight island with eye-catching installations, the deposit again on the brand and the products. With this concept, a superior ambience is created, which touches all the senses, while the individual brands are the necessary space to play off their individual character. Moreover, it allows the presentation to show off the products live - as in the smoothie preparation for Braun and the show cooking for Kenwood. This makes the advantages of brands experienced directly.