KaVo Kerr Group – Trade fair concept

Graphic fair concept for a provider of complete solutions in the dental market

August 15, 2018   ·   Trade Show Graphic Concept


KaVo Kerr Group is the world leader in smart products and processes that enable dental professionals to confidently optimize their work and lives. The company serves 99 percent of dental practices around the world.
KaVo Kerr Group represents a broad portfolio of industry-leading equipment, consumable and specialty brands. With more than 500 years of combined experience, their brands are market leaders.


KaVo Kerr Group


ET Global Exhibit Group


ET Global Exhibit Group


Brand Communication
Graphic Concept

Visual Concept

Starting from the wave in the logo of the KaVo Kerr Group a keyvisual in the corporate design colors of the umbrella brand was developed. This keyvisual symbolizes the values of the company and provides the framework for the presentation of the 17 brands within the KaVo Kerr Group. The key visual on the so-called "Horizon Wall" stretched seamlessly over the entire booth and was also continued in the animation graphics.