Osborn – Trade fair concept

Graphic trade fair concept for the world market leader in surface treatment and finishing solutions

August 15, 2018   ·   Trade Show Graphic Concept


Since 1887 Osborn delivers customers the right solutions. As the global leader in surface treatment and finishing solutions, Osborn have more patents on products and processes than all other brush companies combined. In addition to more than 10,000 standard products sold in more than 120 countries.




ET Global Exhibit Group


ET Global Exhibit Group


Brand Communication
Graphic Concept


The corporate identity of Osborn is visualized by an artful and quality brand presentation under the central theme of »Stream of Identity«. Osborn’s tagline and product presentations are supported by strong emotional imagery and a very targeted use of shape and color. The freestanding brand wall communicates through large-format image pictures the specific exhibition topic.

The use of brushed metal textures along with the sweep of the logo create a dynamic presence. These surfaces were designed to be used in infinite scales and are contrasted to the dramatic brand visuals.


The Trade Show Concept was special mentioned in the category "Excellent Communications Design" by the German Design Council 2016.