QIAGEN is a global provider of sample preparation and testing technologies for molecular diagnostics, academic research, pharmaceutical industry and applied testing. QIAGEN has more than 35 subsidiaries in more than 25 countries.
QIAGEN came to us with the request to help them with the "Project Atlas", the relaunch of their corporate website.
QIAGEN's new corporate site was designed to present the company as the modern biotech company that provides high-quality solutions to current problems and world affairs in research. The site character of the website was to provide a clear structure by topic and relevance through the various hierarchical levels. Overall, the site should provide users with easy access to the solutions and the products and success stories behind them. In addition, the target group should be able to find the respective product and thus lead generation quickly and easily.
The tricky thing
Within one year, all needs of the individual stakeholders of the respective business areas were to be considered and the final designs were to be handed over to the customer's internal project team.
Workshops & concept
Our proposal was based on the values developed in several workshops in Germany and Poland with QIAGEN's project management and internal development team.
Over the course of a year, various rounds were held with stakeholders from the various business areas in which, in close consultation with the help of wireframes, the needs were surveyed and checked against the resulting design proposals.
During the design process we focused on a comprehensive information and service product. The modern design and the clearly structured platform support the successful development of the company in the future.
In addition, the site should provide a lot of practical and useful information for the potential target group online. And last but not least, the new site should promote and increase sales of the products offered.
Interaction & animation studies
After the final handover of the designs to the client's internal project team, the relaunch process is still ongoing.