TUI Group is the world’s number one tourism business: 1,600 travel agencies, 6 airlines with around 150 aircraft, over 300 hotels with 214,000 beds, 14 cruise liners.
The travel business company TUI presents its 2015/2016 online annual report under the title “Delivering”. The accompanying microsite invites visitors to immerse in an underwater landscape and the world of the company. Scrolling down the clearly structured and responsively designed website provides a quick overview of the various subject areas in the form of teasers hinting at the specific content. Featuring interviews, articles, infographics and short texts, the microsite delivers a multifaceted picture of the company group.
The site’s aesthetic appearance is marked by high-quality photos, illustrations and easy-to-grasp pictograms, as well as playful animations and clear infographics, complementing the individual contents. The clear navigation guides visitors from one subject area to the next. The newly compiled sustainability section provides comprehensive information on how the company pursues its corporate social responsibility. The financial reporting is also made available in an extensive download area.
The website design of the Annual report 2015/16 was awarded with an red dot best of the best award 2017 in the category "Communication Design".
Annual report 2017 – New horizons
The change from traditional computers to mobile devices will be the hottest topic today and probably also in the next few years. It will not only affect user behavior and expectations, but also directly affect sales in travel business. In line with the "New Horizons" theme of the 2017 Annual Report, the site has been designed with a focus on tablets and mobile use.
Annual report 2018 – moments
People want moments that last forever. Moments as individual as people. So moments play the main role in the concept of this year's report. The report makes it possible to experience this world of the TUI Group with the help of small-scale animations. In order to focus on the Investor Relations section, the stories were linked to the TUI Group's corporate site for the first time.